NORRIS ENERGY REBRAND
OBJECTIVE
Design a rebrand for Norris Energy, currently Norris Electric, established in 1947 in Auburn, CA. The goal is to modernize their brand image, providing a logo and new branding elements that update their look while maintaining previously established brand connections. With an expansion into new energy solutions like solar, a rebrand is necessary to attract the new clientele that this brings, while still heavily emphasizing their previous clients and main target demographic, generator sales and installations.
SOLUTION
Norris Energy's rebrand subtly updates the brand while keeping it familiar to the local community. The fresh look signals a move towards modern energy solutions like generators and solar services without losing the trust built since 1947. It blends tradition and innovation, making Norris Energy a reliable choice in the evolving energy landscape.
Designer’s Note: Please note that the presented visuals and materials for Norris Energy are part of an ongoing design project. As the project evolves, the final deliverables, visuals, and branding elements may undergo further refinement and enhancements to ensure optimal representation of Norris Energy's evolving identity and messaging. Updated regularly, so check back for more soon!
